# Bridging Web2 to Web3

The transition from Web2 to Web3 signifies a fundamental shift in how data is handled online. While Web2 prioritizes corporate interests and centralized control, Web3 aims to dismantle these structures by giving individuals greater autonomy over their digital identities.&#x20;

Web2 and Web3 represent two distinct phases of the internet, each with a different approach to data management and user control.&#x20;

## Web2

**Web2** companies collect vast amounts of user data to create targeted advertisements and personalised experiences. While users can interact and share content, they have limited control over their data, which is stored and managed by these corporations.&#x20;

This centralisation raises privacy concerns, as users often lack transparency about how their information is being used or shared. Essentially, Web2 operates on a "read and write" model, where users generate content but relinquish ownership to the platforms they use.

## Web3

In contrast, **Web3** introduces a decentralised approach that focuses on user empowerment and data ownership. Built on blockchain technology, Web3 allows individuals to own and control their data directly, eliminating the need for intermediaries. This ensures that user information remains private and secure while enabling peer-to-peer interactions. This evolution not only enhances privacy but also encourages innovation by allowing developers to create solutions that prioritize user needs rather than corporate profits.



